Inventor Lori Greiner said:
“Entrepreneurs are willing to work an 80 hour work to avoid a 40 hour week”
Sometimes the rest of the world needs to know this.
After all, as a dental practice business owner, when do you really switch off?
After working four or five days a week drilling teeth, or more, you then have to turn around and find time to “run” the business, don’t you?
You know…. you’re expected to do the HR, supervise the payroll, oversee and sometimes invent the marketing, do the business planning, pay the bills, organise the insurances….the list goes on…
And who has the time then for being a dentist?
It would seem that many in society, including some dentists themselves, don’t appreciate the long hours put in by dental practice owners in running a dental practice, on top of all the time spent drilling teeth.
Why would you not want to be remunerated for all of those extra hours of business administration?
Sadly, a lot of dentists discount this time.
Recently in a discussion with employees of a well-known dental association, the time required for this sort of business administration was “brushed aside” by one of the association employees as:
“something the dentist can do on the weekend”
To which I asked:
Because if the dentist did not do it, these duties would be performed by hired help who would and should be remunerated for doing so…. so why not remunerate the dentist?
Interestingly, a lot of corporate roll-up buy-outs engage the selling dentist to continue the administration, without ever remunerating the selling dentist for these ongoing administrations that the business, and the purchaser, still requires.
Sadly, some people within the dental industry brush over the importance of these behind the scenes services provided by the owners that are indeed an integral part of the ongoing success of the dental practice.
The value of these services performed by the owning dentist are continually downplayed by staff, dentists, and also by customers of the business.
A great dental practice just does not happen by accident.
The behind the scenes work done by the owners is often the bricks and mortar foundation that the business of the practice is built upon….and is too often taken for granted.
Success doesn’t happen by magic.
It is the result of particular preparation, planning, and hard work.
Make sure that everybody understands this.
My next public speaking presentation showing Dentists how to grow their Dental practices will be in London England on Saturday 4 August 2018 with Jayne Bandy.
You can order your copy here: Click Link To Order
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at [email protected]
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