One of the great fallacies of business is the statement that you need to please all of your customers all of the time.

Yet this is an impossible thing to do…

Just think about it…

Availability

You cannot be available for every one of your customers twenty-four hours per day, seven days per week, three hundred and sixty five days of the year.

It’s a physical impossibility.

No matter how much you make yourself available, there will always be someone who expects you to be available at times when you’re not.

Price

With regards to price, no matter what fee you charge for your goods and for your services, there will always be someone who feels that your prices are higher than they should be.

Services

No matter what services you choose to provide, and what other services you choose to refer, there will always be customers who believe that you should indeed be a jack of all trades and should give them what they want rather than what you are capable of and capable of doing well.

Equipment and Materials

No matter how good your equipment and no matter how fine your materials there will always be people who think that you should cut corners, or that you do cut corners.

What does it all mean?

There’s an old adage:

“You can please some of the people some of the time, but you can’t please all of the people all of the time.”

My advice is this:

You need to choose your lane.

You need to work out where you are happy positioning yourself and your business and stay there.

If you choose to provide affordable dentistry that saves your customers money, then be happy with the type of patients that this model attracts and be happy with the level of income that this business earns.

Also be aware that this type of business is very susceptible to challenges from outside of your business, and be prepared to be able to stand your ground and “hold your position”.

If you choose to position your business as the provider of fine dentistry in very comfortable surroundings that are pleasant to visit and pleasant to work in, be prepared for customers who may want this level of service but do not want to pay for it.

It’s a tough decision to make.

Be comfortable that you have made the right decision for you.

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Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

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The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

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