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Building a successful business is not difficult.

So long as you have a good product and provide good service, you will succeed.

But you need to be mindful of a few factors.

Today’s secret is simple.

If you have a good product and provide good service you need to reach out and present your product to sufficient people.

You must reach out to enough potential buyers.

One at a time is not enough.

You need to cast your net widely.

This is because not everyone out there is going to buy your product today.

But do not cast your net indiscriminately.

Not everyone out there is going to need your product today.

Nor does everybody out there think [or believe] that they will need your product today.

But, there are people out there who are in need of the product that your business provides, and who may not be aware that today is the day for them to engage your services.

These people will welcome your message about your business.

Don’t get activity in your own business confused with accomplishment.

And by that, I mean you need to be accomplishing the necessity of making potential customers aware of who you are, and what you do, and where they can find you.

This accomplishment should be something that is done and completed on a steady and regular basis.

Preferably on a daily basis.

It is truly amazing how many business owners spend most of their day handling and dealing with their current business, and then spend hardly any time introducing themselves and their business and its services to new potential clients.

I have to wonder how these business owners can expect to grow their businesses if hardly any potential customers even know that they exist?

You need to get your business known.

And in reality, everything else is useless if you are not doing this.

Every business needs to have a large enough pool of potential customers at the ready that know what that business offers, that the business is able to convert into actual customers.

You don’t need to market your business to everybody.

You just need to market your business to the right people.

Be specific about who you want as a customer.

And anyone who fogs a mirror or anyone with a credit card is not the answer that we are looking for.

Choose the type of customers you want and market your business to that market.

The more specific you are with your “ideal customer avatar”, the better you will find your business will be.