UPE Blog Archives - Dr David Moffet
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It’s All In The Extra Detail

By | Business Coach, Customer Service, Dental Coach, Dental Consultant, Dental Practice, Dental Practice Efficiency, Staff Training, UPE Blog, World Class Service | No Comments

05267 the ultimate experience logo

So, last week I got to spend two days workshopping in the basement of a house in Atlanta.

And you might be asking, what the heck would bring an Australian to Georgia to spend two days locked up in a basement doing anything let alone workshopping?

And what exactly is that?

And in a basement?

Well, the basement did have a full floor to ceiling window that overlooked a woods that adjoined a golf club, so it was a very pleasant outlook.

And I was already in the USA anyway heading to Orlando for a conference, so my travel to Atlanta was a minor detour and the benefit of the workshop was immediate.

On the evening of the first day our host organised a chauffeur driven stretch limousine to drive the four workshop attendees to dinner at one of Atlanta’s best restaurants.

It was a very nice touch from our host, and I know that the workshop was not inexpensive to attend, so there was plenty of wiggle room for him to *share the love* and shout us some dinner.

The meal was superb.

Our workshop host specifically chose the waiter that he wanted to look after our table for the evening, and we were not disappointed by his attention to detail with our food, and our service.

The food was exquisite and the wine pairings to each course were superb.

A very pleasant and memorable evening was had by all.

So, what’s my point and how does it relate to dentistry?

Firstly, although our dental practices are being squeezed by corporates and insurers, we do know that there is considerable profit in owning a dental office because otherwise the corporations would be taking over some other industry.

As practice owners we do have a considerable advantage over the corporates because we have our hearts and our souls invested in our dental business.

What this truly means is that for our customers, they are receiving service from someone who has the commitment to the business, rather than someone who may only be operating from an employee mindset.

The business owning dentist is the one who chooses what materials and sundries are used on his patient. He can make it as fancy or as no-frills as he likes. And this is what happened at my workshop.

The owner of a dental business can decide how much of his profit he needs to remove from the business, and how much of his profit he is able to reinvest in his business in the form of luxuriating gifts for his valued customers.

I know, that with my workshop, if we the attendees had been shipped off back to our hotel on that night, sure we’d have most likely not been bothered.

But for the sake of maybe five to ten percent of our tuition fee, we were treated to a very fine dining *experience*, and it will be the memory of the experience that evening that will last long after the workshop and keep us as attendees more likely to recommend this type of boutique event to others.

And isn’t that what we want to have as patients in our dental office?

We do want customers who are happy to pay for a premium service, and who are grateful for the extras and the attention to extra details.

Remember, author and blogger Jon Acuff said:

“Customers will always remember your generosity; they will never forget your greed”

So make sure that your clients and customers do get to *feel some love* from you. It need not be a limo ride, but think of ways, and gifts, that you can give a little back…

*****

My next public speaking presentation showing Dentists how to grow their Dental practices will be with Jayne Bandy in Manchester, England on Saturday 2nd September 2017.

For more information and to secure your seat click this link here.

*****

Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

*****

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

Did you like this blog article? If you did then hit the share buttons below and share it with your friends and colleagues. Share it via email, Facebook and twitter!!

What’s Your Number?

By | Business Coach, Dental Coach, Dental Consultant, Dental Practice, Dental Practice Efficiency, Staff Training, UPE Blog, World Class Service | No Comments

05267 the ultimate experience logo

I had the pleasure of playing two rounds of golf this week at Pinehurst North Carolina with a retired dentist from the Boston area who now lectures to dentists.

Well actually I played four rounds of golf at Pinehurst, but only two with this gentleman.

The beauty of his story is that he was, or is, only sixty-four years old, and has been retired from wet-fingered dentistry since he was fifty-one years old.

And that’s not a miracle.

It’s simply because he knew his number.

Do you know your number?

He often asks dentists who attend his lectures if they know their number?

“What’s your number?”

What is your number?

What is the amount of money that you need to have saved, in cash and real estate and stocks and bonds, that will allow you to retire and live to the end of your life in a manner that you see as being comfortable?

What is that number for you?

Do you even know your number?

Do you know what your number is now?

Are you on track to reach that number?

And if so, by when?

So many dentists out there don’t know when they want to retire and with how much they need to retire at whatever lifestyle they wish to choose.

And guess where those dentists will end up?

Nowhere.

Omer Reed told me seven years ago that ninety-five percent of dentists who reach the age of sixty-five cannot afford to retire because they have not reached their magic number…. the amount of money they need to have saved in assets to fund the lifestyle that they have desired.

And so those dentists continue to keep on working.

Have you worked out what that number is for you?

I hear you say:

“Why should I have a number at all?”

And I say:

“Why not?”

You studied for all those years and you invested all that time into yourself to learn all these great skills, and then you invested in your Dental Office and your facility, and all up you’re probably starting your career from a number that’s close to negative $1.2Million….

And after all of that head start you’ve given other careers and professions, I still hear dentists say that they’re not focused on money.

I’m here to say that dentistry is a wonderful profession if you focus on the right customers out there and the right sort of dental business that you need to build to attract those customers.

And here is the secret….

Getting to your number is easy when you work out the way you need to do it.

But you have to know what your number is.

You need to be focused on achieving your number, at a specific time in your life, and not just some day.

My golfing friend retired from dentistry at age fifty-one.
I’ll be retiring from wet-fingered dentistry next month at age fifty-seven.

You owe it to yourself, for all of that time and money that you’ve invested in yourself, to set your number and then do what you need to do to reach that number.

And of course, if you need advice on how to get there, then ask for the advice.

There’s no prizes for trying to work it out on your own.

How do I earn it, and how do I save it?

We know that Dental School doesn’t teach you dental business and strategic savings and the business skills necessary to build a successful profitable business.

Don’t be part of the ninety-five percent who never get there….
You don’t need to be there.

There is a way….

*****

My next public speaking presentation showing Dentists how to grow their Dental practices will be with Jayne Bandy in Manchester, England on Saturday 2nd September 2017.

For more information and to secure your seat click this link here.

*****

Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

*****

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

Did you like this blog article? If you did then hit the share buttons below and share it with your friends and colleagues. Share it via email, Facebook and twitter!!

A Smile Is All You Need To Start….

By | Business Coach, Customer Service, Dental Coach, Dental Consultant, Dental Practice, Dental Practice Efficiency, Staff Training, UPE Blog, World Class Service | No Comments

05267 the ultimate experience logo

One of the first things you need to have to be able to present a good impression is a warm friendly smile.

Without a smile, our face is barren.

What are we doing if we are not smiling?

Are we scowling?

Are we growling?

Are we frowning?

The alternatives to smiling are not very attractive looks, are they?

When we smile we project a message of happiness and warmth towards the person or people that we are smiling at.

Our smile tells them so many things in a non-verbal way.

Our smile says, “Hello.”

Our smile says, “It’s a pleasure seeing you.”

Our smile says, “Have a great day.”

Our smile says, “How can I help you?”

Failing to smile is a voluntary rejection of the people we are in front of or of the moment we are in.

Failing to smile sends the following messages:

  • You are interrupting me
  • I would rather not be here
  • I would rather not talk to you

Do you think these are good messages?

They are poor messages to convey to anyone at any time.

The fact is, it takes fewer muscles to smile than it does to frown, so smiling is more ergonomical.

A smile tells the world that you are ready.

When I’m out on my morning walk each morning, it is amazing to see the different reactions of fellow walkers when they are greeted with a smile.

You see, a smile given also reflects, resulting in a smile received.

And that’s a very nice way for people to acknowledge one another.

And not just amongst the early morning walking brigade.

A smile lights up a room. It lights up a conversation.

Even if your job involves only speaking on the telephone, or typing messages and replies and emails, you will find that you are in a better frame of mind to interact with people if you prepare yourself by smiling.

So go on, learn to smile more consistently.

And more frequently.

You’ll be surprised at the way life looks better when you are smiling….

*****

My next public speaking presentation showing Dentists how to grow their Dental practices will be in Chicago, USA on Friday 2nd June 2017.

For more information and to secure your seat click this link here.

*****

Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

*****

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

Did you like this blog article? If you did then hit the share buttons below and share it with your friends and colleagues. Share it via email, Facebook and twitter!!

There Is a Better Way. Here’s How To Find It.

By | Business Coach, Customer Service, Dental Coach, Dental Consultant, Dental Practice, Dental Practice Efficiency, Staff Training, UPE Blog, World Class Service | No Comments

05267 the ultimate experience logo

For most of us, we know there is a better way.

There has to be. Because, after all, that’s what improvement is all about, isn’t it?

Improvement is about the discovery that a better way exists, and then the learning of that better way.

And the learning is what prevents us or helps us.

You see, we can learn some things by the self-taught approach?

After all, there are Dummies books out there on every possible subject?
There are also YouTube videos on how to do almost everything by yourself?

And there are experts, like Steve Martin and Dustin Hoffman amongst others, teaching us valuable things online now for pennies in the dollar.

Everything we need to know is out there.

As I have said:

“If it has been done, it can be done.”

If some dumb schmuck can do something, then so can you, because you’re much smarter than the dumb schmuck, aren’t you?

Well, if you are smarter, then why aren’t you already ahead of that dumb schmuck?

The answer to this is simple.

The answer to this question is staring you back in the mirror.

You, yes you, yourself, are the one thing, the biggest thing that is holding yourself back from true greatness and accomplishment.

It is only when you realise that you are the cause of your own failures, and that you can be the cause of your own successes, that you will break those shackles, and smash through those self-imposed glass ceilings that you have installed above yourself.

There is no “one and only” best way.

There are only better ways.

But better ways are endless in number.

Last year when I visited Chick-fil-A headquarters in Atlanta I learnt that once they had refined a process and brought it to market they immediately set out the very next day to improve upon that process.

There was no resting on their laurels.

Tomorrow was a day for improvement.

I often say:

“How can we be better today than we were yesterday?”

“How can we make Mrs. Smith’s visit tomorrow a better one than the one she had last time?”

It is only when we acknowledge this, the fact that life is in a state of flux, and that we have the power to make it better, that we do in fact succeed in making a better life.

For ourselves.

For our friends.

For our clients.

For our families.

The systems that you need are already out there.

Learn them.

Or find somebody who has done what you want to do now, and ask them to teach you.
That’s an even better way.

Learn from others.

Stand on the shoulders of giants.

Pay them for sharing their knowledge with you.

And use that knowledge to grow abundance.

*****

My next public speaking presentation showing Dentists how to grow their Dental practices will be in Chicago, USA on Friday 2nd June 2017.

For more information and to secure your seat click this link here.

*****

Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order

*****

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

Did you like this blog article? If you did then hit the share buttons below and share it with your friends and colleagues. Share it via email, Facebook and twitter!!

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