Customer Service Is Not A “Thing”. It’s A Culture.

A lot of people out there believe that Customer Service, and the provision of good Customer Service, is easy.

They believe it’s a JUST ADD WATER thing, and that with the flick of a switch, great customer service systems will magically be in place and great life-long customer service skills will magically become acquired and maintained.

And I say:

“Yeah, right??”

Because nothing is further from the truth.

Great customer service systems are built and studied and refined and re-designed and re-designed and re-designed until they are pure.

And great customer service skills are studied and learned and practiced and mastered and refined and kept front of mind for ever and ever and ever.

The provision of World Class Customer Service is not something you just simply “read and do”.

The provision of World Class Customer Service is an addiction to perfection.

It’s an addiction to becoming the best that you can be in what you do


Steve Young, the NFL Quarterback, summed his life up as:

“The principle is competing against yourself. It’s about self-improvement, about being better than you were the day before.”

And that is what World Class Customer Service is all about.

It’s about being better today at what you do and what you deliver, than you were yesterday.

This same edict is what drove Bradman, and Warne, to be masters in their fields.

It is what drives Disney, the Ritz-Carlton, and Zappos.

There’s a reason why these people, these companies, are so good.

It’s not about mass-production, like microwave dinners.

It’s about the culture and the EXPERIENCE, like fine dining.


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Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

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