I often get asked this question by dentists:
“What’s the ONE BIG THING I need to do right now to dramatically grow my Dental Practice?”
Or better still:
“David, if you were me, what’s the ONE BIG THING you would do right now to dramatically grow my Dental Practice?”
And I’m never quite sure why I get asked this question….
Not the part of the question about improving the dental practice, but the question about the thought that there is a SINGLE answer to this question that will solve all problems.
The first thing…
So as they do in the food and beverage industry, let’s do a deconstruction.
The first thing I would do if I wasn’t happy with my dental practice is to take a look at where the practice is now, and why is there and not where the owner thinks it should be.
Because if this is you…
If you were where you think you actually should be, then you would be in the right place.
Or the correct place.
And the fact that you are asking me for a solution means that you feel that maybe you are doing something less than adequately, or there is something that you should be doing, that you are not.
For one reason or another.
And it may be something you know of that you have chosen not to do.
Or it may be something that you have never heard of.
And this position is completely different from being happy [or not] with where your business is at this point in time.
And I am assuming you are happy with where your business is at this moment in time because if you WERE NOT HAPPY you would be in the process of actively changing things.
Which you are not.
Not doing.
So therefore you are content.
With your position.
Though it is far from ideal.
Otherwise you would not be asking for my advice.
The second thing…
The second thing I would do [if I were you] is take a look at my business and look at the reasons why my business is where it is right now at this point in time.
What are the decisions I have made that have led my business to be where it is?
What are the good decisions I have made?
What are the bad decisions I have made?
What have I done that I shouldn’t have?
And what should I have done that I decided not to do?
Make a list. Make it a long list. Make it an exhaustive list.
These are three significant columns.
When you make these three lists, you start to get a good image as to what kind of a business person you are.
Are you an implementer?
Are you a procrastinator?
Are you a ditherer?
The things that you put into each of these columns will create an accurate image as to what sort of a business person you are.
Has your practice suffered due to you failing to act?
Has your practice suffered as a result of you doing the wrong things?
The Third thing…
The thing to realise is that there is no silver bullet.
There is no one big thing that will reinvent your dental practice to make it into something spectacular.
My answer is this:
“The Simple Answer to the Question ‘What’s the ONE big thing?’ is that simply, there is NO ONE BIG THING……it’s about EVERYTHING!!”
Successful business coach Brad Sugars says it even better:
“Stop looking for the silver bullet … you don’t double a business by doing one thing 100% better … you do 100 things 1% better …”
Businesses are composed of a multitude of processes. When we focus only on one or two of those processes, we end up turning our backs on 98% of our other processes, often to the detriment of our own businesses.
It is those businesses that have a system of review and accountability for ALL of their processes, and that keep their employees accountable for their own departments and systems, that truly move up into the rarified air of business success.
And it is because of those systems.
So, it’s not about the NEXT BIG THING.
It’s about being better tomorrow than we were today.
It’s about being accountable to ourselves, to our businesses, and to our customers.
About improvement. And about progress.
And it’s about being whole.
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“How to Bring the Customer Service Magic of Disney Right There Into Your Dental Practice”
ONE TIME WORKSHOP Friday NOVEMBER 15 in SYDNEY.
Are you looking for that competitive EDGE for your dental practice in these questionable economic times?
History has shown that those businesses providing LEGENDARY WORLD CLASS Customer Service to their clients have not only survived, but THRIVED in during difficult times.
For the First time in Australia, Vance Morris brings you his comprehensive one day boot camp style workshop:
“How to Bring the Customer Service Magic of Disney Right There Into Your Dental Practice”
At this FULL DAY EXCLUSIVE workshop, you and your team will learn:
All about the cost that poor customer service is having on your dental practice.
Vance Morris will provide you with multiple examples of the financial impact of what poor service is doing for your practice.
He will explain in detail how to clearly DEFINE the “Customer Experience” (CX) for your dental practice.
You will learn the TEN RULES for WORLD-CLASS customer service, including:
* Anticipatory Service
* You had me at “Hello”
* Customer Service as a revenue generator
* “Everything communicates”
Vance will also explain in detail the art of PROFITABLE Service Recovery, including:
* How PROFITABLE Service Recovery is a systematic business process
* How to uncover your opportunities for PROFITABLE Service Recovery
* You will discover how to anticipate the needs for recovery
* Learn how to Train and empower your frontline employees on PROFITABLE Service Recovery
And much, much more….
Best of all, you will discover Vance’s signature programme Systematic Magic.
You will learn how to easily Out-Serve, Out-Price and Out-Market your dental competition in ANY ECONOMY. Based off his 10 year experience at Walt Disney World in Orlando, Florida, Vance will reveal the 7 Magic Keys that Disney uses every day to create magic for their guests. This is the same system that Vance himself used while at Disney to create some of their iconic attractions.
At the end of the day, all attendees will leave with their own, personal blueprint to implement Disney style service in their dental practices, the very next day.
So if you’re looking for that competitive edge that’s going to set your dental practice APART from all of the other practices in your area, then book your dental TEAM into see Vance Morris NOW!!
CLICK HERE FOR MORE DETAILS: http://bit.ly/2ZpzEdtl
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Make sure you subscribe to my monthly Dental Water Cooler Podcast Series…. “The Ultimate Patient Experience”
Click on this link for all details
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Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.
You can order your copy here: Click Link To Order
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The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at david@theupe.com