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This quote sits on my wall in my small office at my Dental Practice:

“I do not try to dance better than anyone else. I only try to dance better than myself.”

– Mikhail Baryshnikov, Russian ballet dancer

I’m not sure how long it’s been there. Four, maybe five years.

It’s on a photocopy

page, taken from my daughter Kate’s school dance programme a few years back.

The reason it’s there is the reason, or the essence of World Class Customer Service.

In the delivery of World Class Customer Service, there is no finish line.

There is no absolute.

No end to the journey.

It’s a life continuum.

It’s a daily striving for improvement or betterment.

Being better at what you do *EVERY* single day.

Better than you were yesterday.

I was reminded of Baryshnikov’s quote yesterday, as I zoomed past my television whilst doing other things.

The Academy Awards were on TV. Live. So it was Monday afternoon down here.

I paused, to watch, as the nominees for Best Actor were announced.

There’s a hiccup and slight delay in opening the envelope….

And the winner is Matthew McConaughey!!

I’m not a moviegoer, nor much of a movie watcher, but I stopped to watch his four minute acceptance speech.

And WOW!!  What he said!

In just four minutes Matthew McConaughey said so much, so much, to inspire and motivate.

He said that every day he needs someone to look up to, something to look forward to and someone to chase.

In words of equal significance as those above by Baryshnikov, McConaughey said:

“My hero – that’s who I chase.”

 “It’s me in ten years….”

 “Every day. Every week. Every month. Every Year of my life. My hero is always ten years away.

 I’m never going to be my hero. I’m not going to attain that. I know I’m not and that’s just fine with me and that keeps me with somebody to keep on chasing….”

 Who are you chasing?

Who do you want to be?

Are you striving for constant improvement?

Because you must be. You must be trying to improve.

Every hour. Every minute. Every second of the day. You must be trying to be better than you were.

To be better than you are…

That’s what World Class is.

That’s what being World Class is all about!

It’s about being your best. Delivering your best!

And your best is always better than it was yesterday…

In four small minutes McConaughey shared such great inspiration.

He thanked his mother, who “demanded that we respect ourselves and then we learned we are better able to respect others.”

And I guess that’s it. Or a big part of it.

Because when we see someone doing something that’s not in the best of interests, if they say something hurtful and harmful, well it’s obvious that they are behaving that way because of lack of respect to others. But it also reflects a lack of self respect. A lack of inner respect of one’s self.

Matthew McConaughey thanked his family as the “something to look forward to”.

“the courage and significance you give me every day”

 “the four people in my life I want to make the most proud of me”

Who on this planet do you want to make proud of you?

Or maybe someone now not with us?

Because sometimes it’s just not enough to be doing it just for yourself.

Sometimes it isn’t…is it?

Finally, or firstly when McConaughey began the serious part of his speech, he said, with reference and thanks to God, that

“it’s a scientific fact that gratitude reciprocates”

 And it does. That’s for sure.

Give and you will receive.

Of that there is no doubt. No argument.

And I say this.

The more you give out, the more you get back.

The more you keep giving the more you’ll keep getting.

It’s the Law of Reciprocity.

It’s the Binding Principle of World Class Customer Service.

So go out there, and be your own hero! Make someone proud of you!! And be grateful…

“To that I say Amen. To that I say alright alright alright…”

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb.  If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

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