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“Whether you think you can, or you think you can’t, you’re right.” ― Henry Ford

“What the mind can conceive and believe, and the heart desire, you can achieve.”  ― Norman Vincent Peale

Do you ever have those clients that you’re just plain old glad to see the back of?

Absolute painful customers who make your life a misery?

You see their names in the appointment schedule, and you just know, today’s going to be one of those days.

When this happens, and it does happen, you’ve got to go and take a good hard look at yourself in the mirror, and ask yourself this question:

“Why the heck am I making myself have to deal with this sort of anguish?”

Why indeed?

Are you that hard up for a dollar that you need to put yourself through the torture and anguish of dealing with those kind of whiny patients?

The purpose of building an Ultimate Patient Experience Dental Office is that it allows you to charge and set your fees to whatever you want them to be.

And in so doing, it then allows us the opportunity of letting go of, or setting free, those patients with whom we now have zero tolerance of their habits and behaviours.

You know the ones?

Firstly there are the patients that are constantly whining.

Constantly.

They whine about this. They whine about that. They whine about everything!

They whine about your parking.

They whine about the weather.

They whine about the bill and their rebate….

They say, “Don’t take this personally, *BUT*…”

You know the ones….

Well why are you putting up with those types of patients?

What makes you so desperate that you have to take those sorts of insults?

Shouldn’t all patients be grateful to be in your presence, and experience your wonderful skills in idyllic surroundings?

Secondly, what about the patients who aren’t comfortable “lying all the way back?”

Well “Hello?”

How on earth do they sleep at night?

Do they think it’s reasonable to make you lean further forward with those darn loupes, apparatus and headlight on?

Don’t they know how march that thing weighs?

Do they even realise the damage that thing does to your neck and spine when you do not having it centred properly?

No. Of course not.

Well, it’s now time for that patient to get into the correct position for *you*, not for them.

And we all have patients who are polite as pie down in the treatment room and then like to push their weight around and throw their insults and comments when they’re out at the front desk.

And what about the patients that are consistently late arriving for their appointments? Throwing your day into disarray, and making *you* have to play catch up all day and making it look like *you* are the one with the time management issues….

That’s just four examples…I’ll bet you know of more.

My point is, there comes a time when enough is enough.

If it’s your business, why are you tolerating it being anything less than perfect?

The purpose of creating the Ultimate Patient Experience Dental Office is that we are not only creating an environment for our clients and customers to enjoy our dentistry, we are also creating an environment for us to enjoy our clients and customers.

Do you remember that scene in “The Big Chill” where Richard is eating a snack in the kitchen at two in the morning, and he says, about life, that “nobody said it had to be fun” or words to that effect?

Well I’m telling you, with the Ultimate Patient Experience philosophy, it certainly can be.

You can regain it.

Fun.

Yes you can.

It’s your choice….

The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

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