An email that came across my desk last week had me doing a quick doubletake.
Because the information contained in the email was frightening.
The email read:
“Recent Gallup research has shown that in Australia only twenty four percent of employees are engaged at work, and that a staggering sixty percent are not engaged and another sixteen percent of employees are actively disengaged.”
As a business owner, how do these statistics relate to your business?
As a customer, how do these statistics relate to businesses that you frequent and do business with?
Clearly, the degree of engagement, or DISENGAGEMENT of employees seriously impacts on the success of each and every business, because the attitude of employees at work impacts and influences the relationships that those employees have with their co-workers, their employers, and their customers.
According to the email, many employees surveyed by Gallup acknowledged that they could be up to twenty five percent more productive. [How do you measure that??]
The email continued:
“Gallup reports that the top two things employees blame for holding them back are poor management and lack of motivation.”
How can we address this “lack of motivation”?
Why is there a lack of motivation at all?
When I was working part time jobs while at school and at university, I was always motivated at work to do the best that I could do so that my employer would value me as an employee and see the benefit of having me as an employee in his organisation.
However, one thing I have found was that the motivations that I had back then and kept up throughout my working life are not shared by all people in the workforce.
Some people in the workforce seem very happy just putting in minimum effort at work and simply just trying to keep out of the boss’s way…
Obviously, the aim of business owners choosing employees is to try to employ only the right type of people and not to employ the wrong type of people.
The trouble is, that despite our best intentions as employers, the wrong types of people do, and will slip under our guard.
And we accidentally employ them.
So what should we do then?
What can we do to increase our levels of employee engagement within our business?
Can we even do that?
The email went on to suggest a few strategies for encouraging staff engagement. These were:
- Build a culture in your business that is psychologically safe for employees and where it is OK for them to ask questions – where all staff members can speak openly about their issues and concerns including how they are feeling towards their jobs and especially if they are feeling bored
- Hire for potential rather than proficiency. And hire for attitude – there is so much to learn from inexperienced staff with great attitudes because they look at things from a totally different perspective.
- Keep your teams or working groups small to create higher levels of engagement and to foster greater innovation and creativity. Remember, your business’s competitive edges are more likely to come from within.
- Provide context and meaning to your team for all of the tasks they need to complete – ensure that each employee knows exactly why each of the things they have to do are important, as well as who that matters to and why it matters. This will help them to keep focused on the end goal.
- Set challenges for your team members without overworking them – vary up the nature of their work, rather than the amount.
Ultimately, being a business owner, and an employer, is difficult.
It’s not an easy task.
If it was easy, then everybody would be an employer.
But they aren’t.
At work, keeping your team engaged in valuable work can be a real challenge and requires a deliberate approach.
But, it will be worth it.
An engaged team will be more productive, much more creative and much more fun to be around.
For you. For your other employees. And for your customers.
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“How to Bring the Customer Service Magic of Disney Right There Into Your Dental Practice”
ONE TIME WORKSHOP Friday NOVEMBER 15 in SYDNEY.
Are you looking for that competitive EDGE for your dental practice in these questionable economic times?
History has shown that those businesses providing LEGENDARY WORLD CLASS Customer Service to their clients have not only survived, but THRIVED in during difficult times.
For the First time in Australia, Vance Morris brings you his comprehensive one day boot camp style workshop:
“How to Bring the Customer Service Magic of Disney Right There Into Your Dental Practice”
At this FULL DAY EXCLUSIVE workshop, you and your team will learn:
All about the cost that poor customer service is having on your dental practice.
Vance Morris will provide you with multiple examples of the financial impact of what poor service is doing for your practice.
He will explain in detail how to clearly DEFINE the “Customer Experience” (CX) for your dental practice.
You will learn the TEN RULES for WORLD-CLASS customer service, including:
* Anticipatory Service
* You had me at “Hello”
* Customer Service as a revenue generator
* “Everything communicates”
Vance will also explain in detail the art of PROFITABLE Service Recovery, including:
* How PROFITABLE Service Recovery is a systematic business process
* How to uncover your opportunities for PROFITABLE Service Recovery
* You will discover how to anticipate the needs for recovery
* Learn how to Train and empower your frontline employees on PROFITABLE Service Recovery
And much, much more….
Best of all, you will discover Vance’s signature programme Systematic Magic.
You will learn how to easily Out-Serve, Out-Price and Out-Market your dental competition in ANY ECONOMY. Based off his 10 year experience at Walt Disney World in Orlando, Florida, Vance will reveal the 7 Magic Keys that Disney uses every day to create magic for their guests. This is the same system that Vance himself used while at Disney to create some of their iconic attractions.
At the end of the day, all attendees will leave with their own, personal blueprint to implement Disney style service in their dental practices, the very next day.
So if you’re looking for that competitive edge that’s going to set your dental practice APART from all of the other practices in your area, then book your dental TEAM into see Vance Morris NOW!!
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Make sure you subscribe to my monthly Dental Water Cooler Podcast Series…. “The Ultimate Patient Experience”
Click on this link for all details
*****
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You can order your copy here: Click Link To Order
*****
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at david@theupe.com
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