If It Sounds Too Good To Be True, It Probably Is.

I so often see dentists who try to be everything to everybody.

And they succeed in being nothing to anybody.

Least of all to themselves.

They succeed in failing to amount to anything.

Because they’ve been running around trying to please everyone.

Somebody once said to me:

“Show me someone who is liked by everyone, and I’ll show you a failure.”

Sometimes you have to choose your path.

You need to decide where you want to be.

But you can’t be on the left bank of the river and the right bank of the river at the same time.

If you try to flip-flop your way around without taking a stance, you’ll end up getting nowhere…. FAST!!

“But what if I make the wrong decision?”

At least you’ll find out a lot quicker than if you don’t make a decision at all.

In today’s dental market, a lot of dentists feel that they need to align their dental offices with an insurer who is magically going to feed their practice with an endless stream of patients needing dentistry that will be either paid for or subsidised by the insurer.

Imagine that?

A river of gold…. patients with problems being magically directed to your office.

No more need for marketing.

The insurer will be providing you an endless stream of high quality patients.

In fact, you won’t need to advertise for other “private” clients because you are going to be so busy with this never-ending stream of patients.


Until the insurer decides to tell you what to charge.

Or the insurer decides that they’re going to slash what they’ll pay you.

Or the insurer decides to take you off their list, and writes to all your patients…

Recently an insurer in the USA suggested to its member dentists that they [the insurer] was going to reduce payments back to the dentists by some thirty percent.

The dentists were flummoxed.

You see, the insurer was keen to offer to the market what we call “junk policies” in an effort to attract low end members.

Why would any of the dentists working with this company be surprised at its new direction of slashing payments to dentists?

You certainly didn’t need to be Nostradamus to see this one coming…. it’s like the old Scorpion and the Frog story.

“If it sounds too good to be true, it probably is.”

So, my question to you is, are you trying to please everybody across the board, or just the customers that you really want to be dealing with?

What you need to do is construct your dental practice in a way that it attracts your ideal patient, but it repels those patients who you don’t like dealing with and who mess up the processes that work well in your business with those ideal patients that you prefer to work with.

You see, most dentists only think about the number of new patients and not about the type and the quality of those patients they are attracting.

Most dentists say:

“I just need MORE new patients.”

You see, you can’t please everyone, so why not simply be more specific and attract only those people that you prefer to do business with and who value what you do.

Life is so less complicated when you focus on pleasing those specific people who you are trying to attract and keep and who you prefer working with, rather than simply trying to attract more of the wrong type of patients.


My next public speaking presentation showing Dentists how to grow their Dental practices will be in London England on Saturday 4 August 2018 with Jayne Bandy.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com


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