Is It More Than Just About The Teeth?

People often ask me what is the point of providing Above and Beyond Customer Experiences in your dental practice.

These people say that your customers really don’t expect great customer service and so their argument, or point of view is that if it’s not expected, then delivering great customer service is really just a waste of time or an exercise in futility.

These same people say that if people don’t value it then what’s the point of offering great service?

And my point would be:

If what you did each day made a difference of significance to the day of just one customer each day, then that would mean that each year you could MAKE THE DAY of two hundred and fifty different people each and every year.

And over the course of a forty year career, doing that only once each day would change the day for some TEN THOUSAND people.

That’s significant.

You really don’t know whose lives you are going to impact positively upon, and what ongoing benefits will be felt by that person who you reached out to.

But what I do know is this:

Failing to reach out to someone, or anyone will have ZERO EFFECT.

There will be no positive effect whatsoever resulting from inaction.

And if that’s the case:

And if that is the case, then it makes perfect sense to then try to orchestrate a plan that results in significant memorable moments being created consistently for your customers in your business, each and every day.

What are you and your team doing to create a consistent plan, or modus operandi, that creates and delivers repeatable schedules of magical moments that will have all of your clients, patients and customers exclaiming:

Wow!! You guys are different!!”

And even now….

Even now, some six and a half years after leaving the dental practice that I owned and operated for twenty-eight years, I am still in contact and communication with a significant number of [previous] patients who have stayed in touch.

Because, after all is said and done, our relationship was really so much more than being “just about the teeth.”

It was a relationship built first and foremost on trust, and respect and appreciation of each other.

And when we strip everything back to bare bones, that’s really what life is all about.


LIVE Workshop: Dr David Moffet and Jayne Bandy:

“How To Easily Run, Maintain And Grow The Ultimate Dental Practice In 2021”

If you’re sick and tired of drilling all day long, and not having anything close to what you deserve, to show for it… or if you’ve ever wondered, “What can successful dentists POSSIBLY know, that I don’t?”… then register for this LIVE workshop Friday July 30, 2021 in Melbourne, VIC.

Click here for more details.


Need your phones monitored?

Are you concerned about the number of calls that are not being answered as best they can be?

You need Call Tracking Excellence.

For the cost of a less than one cleaning per week, you could have your phones being answered much much better….

Convert more calls into appointments…Click the link:

Call Jayne on 1300 378 044 or email  for more details.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at