It’s Always Showtime!!

When you’re in the business of customer service, every minute of every working day needs to be SHOWTIME.

[isn’t every business in the business of Customer Service?]

You cannot drop your guard.

You need to be ready at every moment for every possible interaction with customers that could happen at any time in your business.

Because if you’re not ready, and you should have been ready, being ready would have helped your business achieve something.

Clearly, being ready and being prepared for that moment IS KING.

My colleague Dr Robert Pick, says at his dental practice, it’s always SHOWTIME.

What he means is that we must always be leading with excellence, with our best effort.


At all times.

A coach I had a long time ago said that at our dental practice, there must never be a “backstage” area.

What he meant was that in business, every aspect of our business needs to be on show.

And at its best. Always.

Displaying excellence. Always.

And not just for some of the time.

Because part time customer service, on its own, is very hit and miss.

When your business provides only part time excellence, what that means is that your business is choosing not to be its best for part of the time.

And doing that can be very costly for your business.

When team members choose to not be at their best 100% of the time, what they are subliminally doing is sending a message to customers that average behaviour can be considered OK some of the time.

And clearly, it’s not OK to be OK.

OK is average.

And more than ever, our customers and patients are screaming out for above average levels of service.


Need your phones monitored?

Are you concerned about the number of calls that are not being answered as best they can be?

You need Call Tracking Excellence.

For the cost of a less than one cleaning per week, you could have your phones being answered much much better….

Convert more calls into appointments…Click the link:

Call Jayne on 1300 378 044 or email for more details.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

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