It’s Not Change That We Need….

I was having a conversation with one of my coaches this week.

He observed that a lot of business owners out there are looking to change things in their businesses.

And he opined that this was an idea that they should reconsider.

In his words, he said, that framing it up as CHANGE was actually an error.

Because what these business owners really needed to be doing was asking a couple of questions.

And those questions are:

  • What do I need to do more of?
  • What do I need to do less of?

And with that, then it becomes apparent that it’s not CHANGE so much that is needed.


We need to EVOLVE in our business by doing more of the activities that we need to do and do less of those activities that we do not need to be doing.

He pointed out that CHANGING actually means “stopping” or “ceasing” and “altering”.

And that CHANGING could mean stopping, ceasing, or altering THE GOOD, as well as stopping, ceasing, and altering THE BAD things that we do.

When we EVOLVE, it allows us to KEEP the good, and to build upon it.

CHANGE, on the other hand, means cessation.

Like a change of direction….

How can you use this thought process to your advantage in your dental practice?


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Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

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