There is no point being king of your own sandpit when everyone else is playing in a different sandpit.
Although the solitude can be soothing, sooner or later you will need others to interact with to maintain your own sanity.
And although it may be your sandpit, those that you invite will have the choice of your sandpit, and others that they can choose to play in.
Negotiation of these relationships is then the key to moving forward.
It’s the same in business.
Although the soup Nazi did run a successful business, there would come a time when treating customers rudely would not be good for business.
And it’s the same for medical specialists.
Recently a very close and dear friend of mine was scheduled to have a minor procedure in hospital.
The first hiccup came in the doctor’s rooms delaying, or not telling the time of admittance to my friend until very late in the evening the day before admission.
All people need as patients is a clarity as to what they have to do next.
And giving a patient less than 12 hours notice overnight before admission is to me unacceptable…
When was my friend to start fasting from?
What were her pre-admission protocols?
It almost felt as if my friend was amongst a giant pool of waiting patients who, if they were lucky, would become the chosen ones to be healed by the almighty surgeon.
In dentistry, in my practice, we painstakingly went over our CLEAR. NEXT. STEP. with every patient so there was only total clarity for them about what they needed to do.
There was no confusion or dissention.
We found that what our patients wanted to know was when do they come back, what will you be fixing, the immediacy and urgency of the treatment, and what will happen if they do not have the procedure performed during the recommended time frame.
When our team followed these guidelines we found our appointments were being made, and being kept, at much greater completion rates than when we previously failed to follow any protocols or systems.
So all patients ended up winning because of this.
If you treat your patients like fools they will act like fools and you will end up looking foolish.
Create clarity.
Otherwise you will soon be playing in your own sandpit on your own…
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Linda Miles is coming to Australia in August.
Don’t miss this once in a life-time opportunity to see and hear Linda speak first hand…
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Need your phones monitored?
Are you concerned about the number of calls that are not being answered as best they can be?
You need Call Tracking Excellence.
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Call Jayne on 1300 378 044 or email Jayne@theDPE.com for more details.
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Make sure you subscribe to my monthly Dental Water Cooler Podcast Series…. “The Ultimate Patient Experience”
Click on this link for all details
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Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.
You can order your copy here: Click Link To Order
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The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at david@theupe.com