Knowledge Is King

So many business owners complain about external influences affecting their businesses.

They explain to you that the reason that their business has not been successful is because of external influences.

One of my mentors, Dan Kennedy, would have you believe differently. Recently Dan wrote:

“There are no unsuccessful businesses; only businesses run by unsuccessful people. A business has no mind of its own. It reflects either an individual or collective mind of its owner or owners or other leaders.”

This statement is very profound.

But true.

Only you as the owner of the business can allow it to fail.

If you see your business headed in the wrong direction, or being affected adversely by outside influences, then you as the owner need to take a good look at yourself and steer your business towards better and away from those adverse conditions.

Only you as the owner can do that.

But if you do not act, if you do not think progressively, then you and your business will be nothing but buoys, bobbing up and down and yet being swept along in a tide that you have no ability to fight back against.

Sure there will be adverse conditions for your business.


But there will always be opportunities to identify those conditions before they take hold, or a stranglehold, on your business.

Failing to keep abreast of the changes is the important factor here.

Unsuccessful people will fail to identify change, or ignore change, and so fail.

Successful people will identify opportunity.

Successful people will also identify when it is the correct time to change course.

Warren Buffett said:

“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.”

Sometimes there will exist a tsunami of conditions that will leave us no choice than to take shelter.

The smart operators are the ones who foresee the future, and avoid the storms.

Some do. And some don’t.

You need to have your radars up.

It is not your business that fails.

It is you as the owner who fails your business.

Do not be that business owner who allows conditions to fail his business.

Be the business owner who identifies crises, and changes course.

But you need to “know when to hold ‘em and know when to fold ‘em.”

Knowledge. And foresight.

Are king.


My next public speaking presentation showing Dentists how to grow their Dental practices will be in Chicago, USA on Friday 2nd June 2017.

For more information and to secure your seat click this link here.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

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The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

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