Melbourne 16 May
Beyond the Drill: Elevating Dental Success Through Communication & Care
One-day masterclass on
patient connection and practice growth
RACV Club, Melbourne
16 May 2026
Early bird registration
Enrol now and receive two special bonuses:
- Dr Moffet’s best-selling book (digital version)
- Dr Hassed’s 88-minute audio program
Join two of Australia’s most experienced private practice dentists for a transformative one-day seminar designed to help you grow your practice and delight your patients. With over 70 years of combined experience, Dr Mark Hassed and Dr David Moffet know what it takes to succeed in dentistry — and now they’re sharing their proven strategies with you.
Dr Hassed will show you how to explain treatment in ways patients quickly understand and accept, while Dr Moffet will reveal the secrets of exceptional customer service that keep patients loyal and attract new ones. Together, they’ll equip you with practical tools to boost case acceptance, enhance patient satisfaction, and drive sustainable growth.
Held at the prestigious RACV Club, Bourke Street, Melbourne, this full-day seminar (9:00am–5:00pm) includes interactive sessions and a comprehensive workbook to help you capture insights and apply them immediately in your practice.
Don’t miss this opportunity to elevate your communication, refine your service, and take your dental practice to the next level.
Dr Mark Hassed interviews Dr David Moffet about the upcoming seminar.
Have you ever had any of these problems?
Dr Moffet will give you the solutions to these problems:
- Do you and your team struggle getting patients into your appointment book when you want them?
- Do you wish that every patient would look forward to their appointments and keep them instead of making excuses for not booking in with you?
- Do you continually give discounts on your dental work, and wish that you could stop?
- Are you sick of being told that your fees are high, when you know that you’re nowhere near the most expensive dentist in town?
- Do you turn into a blubbering mess when your patients ask if they can “pay off” their dental treatment?
- Are you constantly sweating on your dental lab having your jobs there on time?
- Is your “standby list” not worth the paper it’s written on?
- Are patients continually “slipping through the cracks” and disappearing from your practice, never to be seen again?
- Are you and your team insulting your patients and you don’t even know it?
- And, many more…
Dr Hassed will give you the solutions to these problems:
- Often having patients who say “I’ll think about it.” leading to staff confusion and unnecessary follow ups.
- Stressing out over a case presentation where you find yourself hiding out in the lab rather than facing the patient.
- Under-diagnosing because you’re afraid of the patient’s reaction. What if they ask me why I’m so expensive?
- Taking too long with case discussions which leads on to high practice overheads due to wasted time.
- Sitting in front of a patient and not knowing what to say next. You know what they need but how do you tell them?
- Struggling with presenting the fee (especially for large cases) because it makes you uncomfortable to say large fees.
- Getting bogged down during case presentation with endless questions from the patient.
- Losing patients to the dentist down the street even though you did your best and and showed the patient a great treatment plan.
- And, many more…
But, this seminar is not just about finance.
Imagine an easier life…
"Imagine having an office that practically runs itself. An office where you walk in every morning with a smile on your face because you know you will be doing high quality dentistry on appreciative patients."
Here are some of the things you will learn…
Dr Moffet will teach you:
- The first thing to say to every New Patient attending for a “specific tooth” appointment when you look at their “area of concern”.
- What to say to every patient to let them feel that they are in control of the appointment, when in reality you’re leading them to exactly where they need to be.
- The three words that work wonders in every part of your dental office, from the front door to the treatment room, and even in the steri-bay.
- What to tell every patient to make sure they keep their next appointment.
- Paul Keating’s lesson that helped me to stop discounting.
- The four words you should always say, that help patients like you better.
- George Costanza’s lesson that helped my dental practice grow 2833% in 24 years.
- The three most important things your receptionist needs to say to callers who are phoning to cancel or reschedule appointments
- Why rules and signs are such a bad idea
- Does your dental receptionist need to have been a dental assistant? Or not?
- The Purple Cow Wow Principles to always live by.
- I’ll teach you the three types of discount, and which ones you should never give.
- And, much more...
Dr Hassed will teach you:
- The ideal sequence to present any type of case.
- How to get immediate rapport.
- A rock-solid checklist for explaining treatment to patients.
- How to say things in a way patients understand straight away.
- How to make patients aware of the seriousness of their problems.
- Why longer isn’t better when it comes to case presentation.
- Things not to say to a dental patient.
- Why pressuring patients is not just ineffective but also dangerous.
- Precisely how many treatment options to offer a patient.
- How to present expensive treatment without alienating patients.
- How to make complex case discussions stress free.
- 23 case acceptance errors dentists often make and how to avoid them.
- How to present major cases in 2 minutes and get acceptance.
- How and when to transfer risk so you don’t get left holding the bag if something fails.
- How and when to present the fee.
- How to avoid painful rejection and confrontation.
- Keeping patients in the practice and not losing them to the dentist down the street.
- Why discounting is harmful and how to avoid it.
- Making case acceptance totally routine and stress free.
- And, much more...
Places are limited. This seminar will sell out.
Frequently Asked Questions
“Is this seminar suitable for new graduates?”
Yes — in fact, new graduates often benefit the most. Communication is the skill that makes your early years easier, smoother, and far less stressful. You’ll learn practical, real‑world tools you can use immediately, even if you’re only a few months into practice.
“I’ve been practising for years — will I still learn something new?”
Absolutely. Even experienced clinicians tell us they wish they’d learned these communication and customer‑experience systems decades earlier. These are the tools that make your days calmer, your conversations clearer, and your practice more predictable — no matter how long you’ve been in dentistry.
“Is this seminar only for dentists?”
Not at all. Receptionists, treatment coordinators, and clinical staff will all benefit from the communication and customer‑experience frameworks taught on the day. A practice works best when everyone communicates consistently.
“Is this theory or practical content?”
This is 100% practical, real‑world content. Between us, David and I have 70 years of chairside experience. Everything we teach is something we used daily with real patients — not theory, not guesswork, not abstract communication psychology.
“Will I get scripts or templates?”
You’ll get some but more importantly, you’ll get structures and checklists that you can adapt to your own style. You won’t be memorising lines. You’ll be learning how to communicate clearly, confidently, and naturally.
“Will this help with cancellations and treatment acceptance?”
Yes. Clear communication and a strong patient experience are the two biggest drivers of acceptance and retention. When patients understand, trust, and feel cared for, they say yes more often — and they show up.
“Is the seminar tax‑deductible?”
Professional development is normally tax‑deductible but if you have any doubts check with your accountant.
“What if I’m shy or not naturally confident?”
Perfect — this seminar is designed for you. You don’t need to be charismatic or outgoing. You just need a simple, reliable communication structure that makes every conversation easier. That’s exactly what you’ll learn.
“Will the content be relevant to my type of practice?”
Yes. Mark has run both a family‑focused practice and a high‑end practice. David has worked with practices of every size and style. The principles you’ll learn apply universally — because people are people.
“Can I bring my team?”
Absolutely — and some practice owners do. When the whole team communicates consistently, the patient experience becomes smoother, clearer, and more predictable.
Beyond the Drill: Elevating Dental Success Through Communication & Care
One-day masterclass on
patient connection and practice growth
RACV Club, Melbourne
16 May 2026
Early bird registration
Enrol now and receive two special bonuses:
- Dr Moffet’s best-selling book (digital version)
- Dr Hassed’s 88-minute audio program