The Purpose Of Communication Is Purpose.


The purpose of communication is purpose.

If there is no purpose to our communication, then that communication is purely and simply just noise.

Or fluff.

Or both.

The reason that we communicate with each other is to either receive information or to give information. The mutual transference of information and knowledge should always be the cornerstone of all of your communications.

When you need to find out something, then you can ask somebody who may know the answer to your question. Similarly, someone may seek your knowledge about something they do not know.

The ability to apply CONTROLLED LISTENING is an art or a skill that everyone should aim to master.

There is a reason why we are given tow ears and one mouth, and that is simply that we should aim to spend twice as much listening as we do talking.

When we become truly great listeners and we UNDERSTAND the benefits of active listening, only then can we really begin to offer sage advice.

An active listener will not only assess and digest the information they are hearing, but they will also be strategising their responses and replies in such a way that those responses achieve the best outcomes in the conversation.

And the best outcome in any conversation is a WIN-WIN.

A conversation that concludes with both parties feeling that they have PROGRESSED their positions is the best result for all conversations.

In the dental practice, the aim of all conversations is to lead the patient to the decision of proceeding with the dental treatment that has been diagnosed for them.

Providing patients [and callers to the office] with information is not the best outcome of dental practice communications.

Patients don’t want information.

What patients want is the results that that information can do for them. Patients want their mouths and teeth to be pain free, and comfortable. And attractive.

As one of my dear friends would say:

“Look good. Feel good. Last a long time.”

Implementation of the actions required to achieve a pain free and comfortable mouth is the key result needed.

Anything else is simply unnecessary noise. Or fluff.


Need your phones monitored?

Are you concerned about the number of calls that are not being answered as best they can be?

You need Call Tracking Excellence.

For the cost of a less than one cleaning per week, you could have your phones being answered much much better….

Convert more calls into appointments…Click the link:

Call Jayne on 1300 378 044 or email  for more details.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

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