The Secrets To Success

I had an interesting morning one day this week… I was interviewed for a non-dental podcast. Here are some of the questions that I was asked, and my recollection of my answers to those questions.

What is the one piece of advice you would give to someone looking to become a high achiever?

The one piece of advice that I would offer someone looking to become a high achiever is to COMMIT to continued learning.

As a very good friend of mine always says:

“None of us is smarter than all of us.”

We all have the capacity to learn more.

Learning more should be our constant endeavour.

We should never stop learning.

But learning alone will not guarantee success.

Information will not guarantee success.

We need more than information. We need implementation.

We must put into action those things that we learn.

It is only the DOING that turns information into results.

David you grew your dental practice from $120,000 a year into a $3,400,000 a year business. People talk about 10x their business but you managed a phenomenal 30x growth. Can you share how you achieved such incredible growth?

What I did here was simple.

I sourced assistance from coaches to help me create the business that I ended up creating.

I always knew that my dental practice was a business, and as a business, I needed to treat it as a business.

And not treat it as a hobby.

So I needed to seek advice on how to grow a business and to NOT ALLOW  the business to stagnate or flatline due to ignorance or complacency.

Because, it can be easy to let your dental business flatline…. Heck, I let my dental practice flatline for four years because I thought that it was doing ok…. [after all, it had an annual turnover that was double what the average dental practice was doing.]

How wrong I was… that thinking was just SO SO wrong!

So I hired a coach.

And in the six years that followed I TRIPLED the annual revenue collections of my dental practice.

I achieved this result because I allowed my dental practice to be “performance reviewed” and I was open to suggestions and recommendations about the changes needed to improve that dental practice.

Following on from that that six year period, I then doubled the turnover of the practice AGAIN in the following five years, and then, in the next four years, added another one million dollars to the annual revenues.

All done by continued learning and continual implementation of what I had learned.

You sold your practice in 2007 and now teach your Ultimate Patient Experience to Dentist from around the world. Your results in practice speak for themselves, but there must have been a leap of faith in creating and starting the Ultimate Patient Experience?

Indeed. It wasn’t enough to know that I had done this and built this sort of dental practice for myself…. But my biggest concern was whether I could teach those same principles to other dentists to go away and implement them successfully in their own practices?

Fortunately for me I was able to gain immediate success.

My first client took her dental practice from a monthly collection rate of less than sixty thousand dollars per month to collections of over $150K per month in a time frame of only twenty months.

This was a phenomenal result for her, but it was positive reinforcement for me that my processes and methodologies were easily duplicatable and implementable for other dental practice owners who wanted to grow their practices.

Just about every entrepreneur has a daily set of rituals. Can you let us in on yours? 

I believe that if you don’t have your health, then nothing much else matters, so every day that I can I am up out of bed well before most people and then I’m outdoors exercising, walking for 10kms over ninety minutes, each and every morning.

This is because I believe you need to be as healthy as you possibly can.

And spending ninety minutes listening to music, breathing in fresh mountain air, and clearing my mind allows me to maintain my sanity, and a sense of piece as well.

What book would you recommend and why?

Lastly, in recommending books, I’m one for the classics.

That’s books authored by Jim Rohn, Zig Ziglar and Brian Tracy.

Along with any book written by Dan Kennedy.

These are all books based on the principle that there are no new fundamentals… just solid core principles.


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The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

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