There’s Some Things I Just Don’t Do

There are some things I just don’t do.

I recently had a strategy session call booked with a dentist.

That’s a short twenty minute ZOOM call that I do with dentists to see what’s going on at their dental practice, and to see whether there’s anything there that I may be able to help them with.

It’s a no cost call, and although there is an expectation from me that if I can help them fix what’s not working at their practice, or I might be able to help them to achieve their goals more quickly, that they might want to hire me to do those things. But, there is no obligation for them to engage in my services.

So here’s what happened recently with one of these strategy session bookings:

In this case, a dentist had booked a call with me after attending an online training session that I had recently done.

In most cases, attendees of the online training sessions are usually keen to organise and book their strategy sessions as quickly as they can.

But this dentist scheduled his strategy session some two weeks after the original online training.

Anyway, on the morning of the day of the strategy session, I received this email from that dentist. It read:

“Hi David 

Not sure if this meeting tonight is going to be a waste of your time. I have 1 staff member (girl Friday), produce about $100K per year. No outside advertising, no web presence. Practice is for sale if I can find a buyer.  I don’t have much desire left.  I am looking for a quick fix that won’t cost too much. So far everything I have quickly looked in to is going to take about a year or more to show results. Would totally understand if you want to cancel

Thanks   Dr. Jones”

Certainly an interesting admission from Dr Jones.

This is because in my presentations, I always specifically say that if a dentist comes to me wanting me to help them to tart up their practice so they can flip it to some poor sucker with little or no idea, THAT’S NOT WHAT I DO.

I help dentists to grow and keep and KEEP GROWING their dental practices into truly successful [and leveraged] businesses.

My focus in coaching dentists is based on providing patients with such a wonderful EXPERIENCE that those patients would never ever want to go anywhere else at all for their dentistry.

Ever.

And so I replied to Dr. Jones:

“Hi Dr. Jones,

Than you for your email.

You’ve probably described a practice type that I choose not to work with.

I work to help dentists create behaviours resulting in long term sustainable production growth at their dental practices.

A “Build and Keep” philosophy.

As I said in the training, I’m not a big fan of tarting up a practice where the owner has lost the desire.

That’s not what I do.

If you were staying on longer I can help you build your practice up again, so much so that my consulting services would actually become a valued asset for the purchaser to maintain my services… that would work.

Thanks for letting me know.

Do you want cancel the meeting, or talk to me about engaging me to reinvigorate you and the practice?

Let me know?

Regards

David”  

In saying this, I gave Dr. Jones a couple of very realistic options:

  1. The first option was that by improving the turnover of the practice and also improving the dentist’s attention to the practice and the patients, the dentist Dr. Jones may change his mind and stay on in the practice…
  2. The second option was that by then selling the improved practice, the purchaser would [or should] realise that the coaching services I provide would best be maintained in the practice to ensure a continuity of performance consistency for the team staying on.

 

Dr. Jones replied:

“Hi David 

Since I am looking for a quick fix for me that might not transfer to a new owner, and as you said you are looking for a more long term relationship (which I totally understand), then I think cancelling our meeting later is the best choice.

If I can get a better attitude I will reach out to you if that is OK?

Sorry for taking up you time.

Thanks

Dr. Jones”

It’s a pity.

I would have loved to have helped Dr Jones to reinvigorate his practice…

But, as I said earlier, if a dentist comes to me wanting me to help them to tart up their practice so they can flip it to some poor sucker with little or no idea, THAT’S NOT WHAT I DO.

What I do do really well is help dentists to grow and keep and KEEP GROWING their dental practices into truly successful [and leveraged] businesses.

My focus in coaching dentists is based on providing patients with such a wonderful EXPERIENCE that those patients would never ever want to go anywhere else at all for their dentistry.

Ever.

Long term gain.

Not a quick fix.

If you’d like more information, or you’d like to have a chat about what I can do for you and your practice, send me an email with the subject line “GROW AND KEEP” to drdavid@theUPE.com

*****

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*****

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*****

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Email me at david@theupe.com