Trust Is The Highest Form Of Human Motivation

Last week somebody told me:

“Trust is the highest form of human motivation.”

This is an interesting statement.

When there is trust there is unbridled dedication and following.

Take small children as an example.

The trust of small children is unconditional.

A small child has an unconditional belief in their parents as being their sole supporters.

Small children believe categorically that their parents will be there for them no matter what.

Small children believe that their parents do already have their best interests at heart and they trust their parents unconditionally.

Sometimes these small children trust despite there being evidence of lack of care for the best interests of those children.

How do we build and nurture similar child-like trust in our dental patients?

How can we create an unconditional trust for us in the eyes and minds of our dental patients?

How can we have our patients believing that we their dentists are acting out of the best interests of them the patient.

And that our dental office is recommending the best treatment for them the patient ahead of what others could sometimes conceive as the best interests for the dental business?

What exactly are the best interests of the patient?

This is a very interesting question.

I’ve heard of dentists who do not propose optimal care for their patients because the optimal care is the more expensive option.

But the optimal care may be the treatment that the patient needs to ensure the best long-term result for the patient.

But the dentist fears that the patient may not like them if they prescribe expensive treatment for the patient.

And so the dentist under-diagnoses, under-presents, and under-treats his patients.

And the patient’s dental health suffers because of this.

This is a very common scenario in dental practices.

At the other end of the spectrum….

At the other end of the spectrum there are dental practices that over-treat patients.

Not that many.

But I’ve recently heard about a practice where over-treatment of patients was an acceptable protocol.

And the principal dentist was not concerned with the ethical or non-ethical treatment going on in his practice, so long as the practice income remained high.

Who should you trust? Really?

Recently I was told about a woman in her 70s who went along to an audiologist for a hearing check.

Now this woman had never had a hearing difficulty in the past.

And this current check was simply organised because the lady was due for her check.

But at this appointment, the lady was asked to return two weeks later, though she wasn’t quite sure what that next appointment was going to be for.

When she attended for this follow-on appointment the audiologist presented her with a case containing her brand-new hearing aids, paid for by the government.

And yet this lady had never really had a hearing problem….

But she was told to:

“Try them out at home while you watch TV and see how you like them….”

And after all, they were free for her….the government was paying.

Immediately this lady lost all trust and respect for the audiologist, who was obviously rorting the system.

How are things in your dental practice?

Have you created sufficient trust in your practice that your valued patients proceed unconditionally with their recommended treatment, because they know you have their best interests at heart?

Because, that’s the way that it needs to be.


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“How to Bring the Customer Service Magic of Disney Right There Into Your Dental Practice”


Are you looking for that competitive EDGE for your dental practice in these questionable economic times?

History has shown that those businesses providing LEGENDARY WORLD CLASS Customer Service to their clients have not only survived, but THRIVED in during difficult times.

For the First time in Australia, Vance Morris brings you his comprehensive one day boot camp style workshop:

“How to Bring the Customer Service Magic of Disney Right There Into Your Dental Practice”

At this FULL DAY EXCLUSIVE workshop, you and your team will learn:

All about the cost that poor customer service is having on your dental practice.

Vance Morris will provide you with multiple examples of the financial impact of what poor service is doing for your practice.

He will explain in detail how to clearly DEFINE the “Customer Experience” (CX) for your dental practice.
You will learn the TEN RULES for WORLD-CLASS customer service, including:

* Anticipatory Service
* You had me at “Hello”
* Customer Service as a revenue generator
* “Everything communicates”

Vance will also explain in detail the art of PROFITABLE Service Recovery, including:

* How PROFITABLE Service Recovery is a systematic business process
* How to uncover your opportunities for PROFITABLE Service Recovery
* You will discover how to anticipate the needs for recovery
* Learn how to Train and empower your frontline employees on PROFITABLE Service Recovery
And much, much more….

Best of all, you will discover Vance’s signature programme Systematic Magic.

You will learn how to easily Out-Serve, Out-Price and Out-Market your dental competition in ANY ECONOMY. Based off his 10 year experience at Walt Disney World in Orlando, Florida, Vance will reveal the 7 Magic Keys that Disney uses every day to create magic for their guests. This is the same system that Vance himself used while at Disney to create some of their iconic attractions.

At the end of the day, all attendees will leave with their own, personal blueprint to implement Disney style service in their dental practices, the very next day.

So if you’re looking for that competitive edge that’s going to set your dental practice APART from all of the other practices in your area, then book your dental TEAM into see Vance Morris NOW!!



Make sure you subscribe to my monthly Dental Water Cooler Podcast Series…. “The Ultimate Patient Experience”

Click on this link for all details


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

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