Two Simple Tips For Surviving The Tough Times Ahead.

Interest rates in Australia are at an all time low.

Those of us old enough to remember with HORROR the interest rates inflicted on us by Paul Keating when Australia plunged into the Recession We Had To Have will roll our eyes at the current low rates.

At its peak, I was paying 17.5% per annum on my home loan and a whopping 28% per annum interest on my business loan.

Just to put that in perspective, 28% interest means that every year I was paying more than one quarter of the money I borrowed back to my lender as interest for his generosity, without making any dent into the capital he lent me!!

Now with interest rates at this all time low and heading lower it seems as the government tries to MANAGE these questionable economic times, it’s a really good time to take a good look at those things that you can do in your business to beat the recession and power through any economic downturn.

Customer Service and Internal Marketing.

People do business with people they like.

If your customers and patients have an emotional connection with your team members and with you and your practice, then chances are those customers will maintain their loyalty to you and your practice.

After all, their dental needs are their health needs, and because you’ve built up this emotional relationship between them and your team, there’s a mutual respect between them and you that is very difficult to dissolve.

When there is no emotional connection, then it’s very easy for “so-called” patients to PUT OFF or defer their necessary treatments.

Which isn’t good for them.

External Marketing.

In difficult economic times, many businesses cut their advertising budgets and expenses in an effort to save money.

For the astute business owner, difficult economic times can present advertising opportunities.

Firstly, with less businesses advertising, advertisers will be looking for businesses who actually want to advertise…they will have more ADVERTISING SPACE to fill and so opportunity to pick up ad space at a lower rate [i.e. better value] is an opportunity not to be wasted.

Secondly, because your competitors are cutting back their advertising and maybe even cancelling it, to the population in general out there who need your services it is going to seriously look as though you are the ONLY business in town able to help them.

So make sure you’ve put plenty of money away for a rainy day… because while all your competitors are trying to scrape by, this is the opportunity for you to posture your business in its best position.


Need your phones monitored?

Are you concerned about the number of calls that are not being answered as best they can be?

You need Call Tracking Excellence.

For the cost of a less than one cleaning per week, you could have your phones being answered much much better….

Convert more calls into appointments…Click the link:

Call Jayne on 1300 378 044 or email  for more details.


“How to Bring the Customer Service Magic of Disney Right There Into Your Dental Practice”


Are you looking for that competitive EDGE for your dental practice in these questionable economic times?

History has shown that those businesses providing LEGENDARY WORLD CLASS Customer Service to their clients have not only survived, but THRIVED in during difficult times.

For the First time in Australia, Vance Morris brings you his comprehensive one day boot camp style workshop:

“How to Bring the Customer Service Magic of Disney Right There Into Your Dental Practice”

At this FULL DAY EXCLUSIVE workshop, you and your team will learn:

All about the cost that poor customer service is having on your dental practice.

Vance Morris will provide you with multiple examples of the financial impact of what poor service is doing for your practice.

He will explain in detail how to clearly DEFINE the “Customer Experience” (CX) for your dental practice.
You will learn the TEN RULES for WORLD-CLASS customer service, including:

* Anticipatory Service
* You had me at “Hello”
* Customer Service as a revenue generator
* “Everything communicates”

Vance will also explain in detail the art of PROFITABLE Service Recovery, including:

* How PROFITABLE Service Recovery is a systematic business process
* How to uncover your opportunities for PROFITABLE Service Recovery
* You will discover how to anticipate the needs for recovery
* Learn how to Train and empower your frontline employees on PROFITABLE Service Recovery
And much, much more….

Best of all, you will discover Vance’s signature programme Systematic Magic.

You will learn how to easily Out-Serve, Out-Price and Out-Market your dental competition in ANY ECONOMY. Based off his 10 year experience at Walt Disney World in Orlando, Florida, Vance will reveal the 7 Magic Keys that Disney uses every day to create magic for their guests. This is the same system that Vance himself used while at Disney to create some of their iconic attractions.

At the end of the day, all attendees will leave with their own, personal blueprint to implement Disney style service in their dental practices, the very next day.

So if you’re looking for that competitive edge that’s going to set your dental practice APART from all of the other practices in your area, then book your dental TEAM into see Vance Morris NOW!!



Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at