What a Complete Customer Service System Is Not.

Mick Jagger sang:

“You can’t always get what you want

But if you try sometimes you just might find

You get what you need”

My thoughts are these:

Firstly, “try” is over-rated.

“Try” is not the answer.

Yoda said it:

“No. Try Not.

Do or Do Not.

There is No Try.”

When we decide to be of service to our fellow man, to our clients and customers and patients, we must “DO”.

Giving something a “try” is a weak half-hearted effort at best.

We must commit.

We must commit to DOING.

“Trying” is about a Plan B.

About having a safety net.

About saying that:

“I gave it a go, but it did not work out, but that’s OK, because at least I tried.”

But if you try and fail, and go back to where you were before, then what’s the point of that?

Don’t try and fail. Do and succeed.

If you are going to implement a Customer Service System in your business then you need to commit to the end result.

And the end result is a fully functioning system.

Not a bits and pieces style process of a little bit of this and a little bit of that….

Because incomplete processes have holes and gaps.

And it is through these holes and gaps that your customers will leak and drain straight out of your business and into the waiting arms of a business that does it better

Or just plain “does it”. Period.

Not try.


What a Complete Customer Service System Is Not.

It is not just saying “please” and “thank you” some of the time.

It is not just speaking nicely to your clients and patients some of the time.

It is not some half-hearted paint job masquerading as a full-blown renovation.

A Complete Customer Service System Is This:

A complete system analyses and breaks down every step and every stage of the customer’s or patient’s journeys through your dental practice each and every time they visit for each and every type of visit that they come for.

A complete system also analyses and breaks down each and every step and process that your patient experiences when they deal with your dental office from an off-site location.

Once we know all of these steps and stages and we are sure that we have a complete and entire journey mapped out for each and every one of our patients, then we need to break each one of those steps or stages down into a number of sub-protocols and categories so that we can truly analyse our methodology and then move on in the creation of our creation of an Ultimate Patient Experience for each and every one of our valued patients.

Zig Ziglar said:

“You Can have Everything In Life You Want, If You Will Just Help Enough Other People Get What They Want”

[….to be continued]


My next public speaking presentation showing Dentists how to grow their Dental practices will be in Dallas Texas on Friday November 3 2017 with Jayne Bandy.

For more information and to secure your seat click this link here.

I will also be presenting at a Symposium on growing your Dental Practice in 2018 in Sydney Australia on Saturday December 2 2017 with leading experts Kinnar Shah, Angus Pryor, Jayne Bandy and Toni Surace .

For more information and to secure your seat click this link here.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.


You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

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