What’s In A Name?


Yes. Really.

Dale Carnegie said it best:

“A man’s name is to him the sweetest and most important sound in the language.”

If you are going to talk to someone, then make a concerted effort to use their name while you speak to them.

And use their name regularly.

Everybody loves to be recognised.

And by using their name, you show to your customer that you respect them, and that they are important.

Conversely, not using someone’s name, and not making an effort to remember their name, is a distinct act of disrespect.

Recently while travelling to the USA, I visited the American Express Lounge in Dallas Fort Worth airport.

When I was greeted at the entrance after showing my Amex card and boarding pass, the lady on the counter made a significant effort to remember my name and to repeat it back to me.

In fact, even after ninety minutes, when I left the lounge and headed to my plane and departure gate, the same lady farewelled me personally by name.

Did that make me feel important?

I’m telling you, yes, you bet it did.


Babies cry for it and grown men die for it.

Everybody loves to be recognised.

Make it your purpose to remember the names of everybody who you deal with.

Learn their names and use their name back to them often.


And watch what happens….


My next public speaking presentation showing Dentists how to grow their Dental practices will be in Dallas Texas on Friday November 3 2017 with Jayne Bandy.

For more information and to secure your seat click this link here.

I will also be presenting at a Symposium on growing your Dental Practice in 2018 in Sydney Australia on Saturday December 2 2017 with leading experts Kinnar Shah, Angus Pryor, Jayne Bandy and Toni Surace .

For more information and to secure your seat click this link here.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com

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