Why Isn’t Your Business Providing A World Class Experience?

Why isn’t your business providing a world class experience to each and every one of your customers each and every time that they do business with you?

Is it really that difficult to do?

One of the BINDING PRINCIPLES of providing World Class Customer Service to your clients ,customers, and patients is the principle that you, your employees, and your business are always striving to make the experience that you deliver to your customer on their visit to you today EVEN BETTER than it was the last time they did business with you.

How can we be better tomorrow for our customer than we were for them today?

How do we make their next visit with us more memorable next time, than this visit with us was today?

These are the questions I would repeatedly ask of my team as we strived to be THE BEST Dental Practice that our clients and patients had ever experienced.

Because to us, as their dentist, it wasn’t about the dentistry.

And we didn’t want it to be about the dentistry.

We wanted their visit to our dental office to be about the EXPERIENCE.

We did not want to be considered as “just a commodity”.

We wanted our patients to leave our dental office in awe, with the realisation that their appointment was not about the procedure, it was about them as human beings and their RELATIONSHIPS  with us, with our team members, and with our dental practice.

We considered our patients to be our friends, our family.

And we hoped that the respect that we showed them was appreciated as a friendship, as a relationship, and not just simply as a transaction.

As a business, and as team members in that business, we all strived for improvement each and every day that we went to work and went about our daily duties.

We were never ones to rest on our laurels.

Complacency was not in our vocabulary.

Art Linkletter summed it up when he said:

“Do a little more than you’re paid to. Give a little more than you have to. Try a little harder than you want to. Aim a little higher than you think possible, and give a lot of thanks to God for health, family, and friends.”

I used to tell every prospective employee at their interview that I believed my patients of my dental practice were my friends and that I would be more than happy to have 95% of them as guests in my home.

It is having this relationship of respect, and this striving for continual improvement in your business that truly separates those businesses that are providers of World Class Customer Experiences from those that are not.

And picking your lane is easy….


LIVE Workshop: Dr David Moffet and Jayne Bandy:

“How To Easily Run, Maintain And Grow The Ultimate Dental Practice In 2022 and Beyond”

If you’re sick and tired of drilling all day long, and not having anything close to what you deserve, to show for it… or if you’ve ever wondered, “What can successful dentists POSSIBLY know, that I don’t?”… then register for this LIVE workshop Thursday November 25, 2021 in Sydney, NSW.

Click here for more details.


Need your phones monitored?

Are you concerned about the number of calls that are not being answered as best they can be?

You need Call Tracking Excellence.

For the cost of a less than one cleaning per week, you could have your phones being answered much much better….

Convert more calls into appointments…Click the link: http://www.calltrackingexcellence.com

Call Jayne on 1300 378 044 or email Jayne@theDPE.com  for more details.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com