Why You Don’t Need A Coach For Your Business

The reason people and businesses hire a coach is because they want to be better.

They feel that there is a weakness that they know of that they need to improve, or they feel that compared to others they could be performing better.

Or they feel they are going along OK, but they know that there’s something they don’t know, that they should be doing, that will help them perform better…

It may be they need a coach for the sport that they play.

It may be that they need a coach for their business.

But….if you don’t want to be better, then you don’t need a coach…

Let’s look at sport

Let’s take a look at golf…. golf is one of those games that every player can improve how they play. Whether we are talking to seasoned pros, or rank amateurs, they can all do something better to improve their games.

PGA golfers are the elite of the sport, playing golf for a living. And playing it very well.

Despite how good the PGA golfers are, they  all have coaches to help them improve their games.

It’s their livelihood.

They have coaches for their swings, their putting, their mindsets, their fitness, and their strength….

And these are the players you would expect to know it all…

But they don’t.

And they each understand that to gain that competitive advantage, to improve, they each understand that they can’t do it on their own.

The interesting thing is that a golfer can’t see what’s going on in their backswing while they have their eyes focused on the ball they are about to hit. That’s where the eagle eye of a coach becomes important.

A coach brings that extra set of eyes.

And a coach also brings that wealth of experience from all the work they do with other players and clients, both past and present.

And that’s a wisdom that one PGA player on their own can never have…

In business it’s pretty much like golf….

Business is very much like golf.

Firstly, a business owner can be so focused on the day to day minutia of running their own business that they fail to see everything that’s happening outside in the big wide world, much to their own detriment.

And sometimes just like a golfer and his backswing, the business owner gets so caught up in the running of their own business that they fail to see the whole picture of what’s going on in their own business.

When my wife took up golf…

When Jayne wanted to play golf, the first thing I did was get her to have lessons with my golf coach for several months so she could be taught exactly what to do and what not to do by someone who knows how to explain the golf swing.

And although Jayne plays golf less frequently these days than she used to, those fundamental principles she learned when she began playing golf have stayed with her.

My story is quite different. I learned how to play golf by trial and error…no lessons… and it was tough.

When I finally decided to become serious about my golf, at the age of thirty-one, I found a golf coach, and was able to take my game from a 22 handicap down to a 12 handicap in six months.

And golf became far more enjoyable.

As a dentist and business owner…

Between 1992 and 1996 I was told by those in the know that my dental practice was doing well. I was told my practice was doing double what the average dental practice was doing…  I was told I was doing OK and so I thought that I was doing OK….

Until I met a dentist doing double what I was doing, in a dental practice in a lower socio-economic area than where I was located.

I knew then, that I needed to find out what he was doing…

And the difference was, he had a coach.

So I hired a coach for my dental practice

In 1996 I hired a dental coach.

And it was a disaster. My coach and I did not get on at all, and we ended up in court.

But I knew that the problem was not the coaching. The problem was that coach.

And so I hired my second coach, who I worked with from 1997 until 2002, and in that six year period I tripled the production of my dental practice…

With additional coaching, from 2002 to 2007, I was able to double my dental practice production again, and from 2007 to 2011 with more coaching, I was able to add another $1M to my collections…

With that total of 15 years of coaching, I was able to grow my dental practice turnover by some 8.5x.

None of us is smarter than all of us

A good friend of mine used to always say:

“None of us is smarter than all of us”

meaning, that trying to work things out on our own was not the correct solution path to follow.

Some people feel that because they have excelled at school and university, that in their business career they should be smart enough to solve every obstacle that comes in their way.

Sometimes that intelligence is actually an obnoxious arrogance that hinders these people from reaching their true potential.

Dr Omer Reed told me in 2010 that 95% of dentists in the USA reaching the age of 65 cannot afford to retire because they haven’t created a retirement income that can replace their practicing income. So they have to keep working to maintain  their lifestyles.

They haven’t accumulated sufficient wealth along their life journey to fund their retirement.

And that’s a tragedy, when you consider what a GIFT the ownership of a dental practice truly is…

My aim as a coach is to help as many dentists as I can be in that top five percent who can retire when they want, to where they want, and do what they want…. without a worry in the world…


Need your phones monitored?

Are you concerned about the number of calls that are not being answered as best they can be?

You need Call Tracking Excellence.

For the cost of a less than one cleaning per week, you could have your phones being answered much much better….

Convert more calls into appointments…Click the link: http://www.calltrackingexcellence.com

Call Jayne on 1300 378 044 or email Jayne@theDPE.com  for more details.


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

Email me at david@theupe.com