You Cannot Do It All

You cannot do it all.

Yet some dentists try to.

They try to do everything in their dental practice.

They drill teeth.
They interview staff.
They do payroll.
They do accounts.
They do banking.

Some do ordering and stock control.
Some do sundry supplies at supermarkets.

Back at the office they do the marketing.
They write the adverts.
They talk to all of the marketing reps from Google, PPC firms, SEO firms, and the like.

Why is this?

Why would someone who drills teeth all day for a living be doing all these extra menial tasks as well?

Why not simply let someone else do these duties?

Why overload yourself with all of these other time consuming tasks when you could be, and need to be unwinding and resting and relaxing?

Why not pay someone else to do these other things?
Those you pay will be more specialised, they will be more enthusiastic, and they will be less expensive.

Doesn’t that make sense?

Why would a dentist working on a $400.00 per hour hourly rate spend time doing something that he could pay someone better qualified to do at an hourly rate of $30.00 per hour?

It just doesn’t make any sense to be operating in any other manner?

Even within the dental office I see dentists mixing plaster, I see dentists mixing alginate, I see dentists performing a whole range of clinical and clerical duties while people better qualified to do those duties stand and watch. On lower hourly rates.

This just doesn’t make any sense at all, does it?

What are you majoring in?

Jim Rohn said:

“Don’t major in minor things.”

What he meant was that you should always do what is the best use of your time and then delegate those activities that you are able to delegate.

And sometimes the best use of your time is resting and relaxation.

Sure doing some things yourself can save you the expense of paying someone else to do those tasks.

But what I’ve found is that when I pay someone else to look after duties such as these, those people tend to do a much better job in a lot less time.

For your own sanity, you need to delegate.

By all means drill teeth, and supervise and manage your investment in your business.

But avoid micro-managing yourself into an early grave.

Life is very difficult being a one-man-band….


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