You Miss One Hundred Percent Of The Shots You Don’t Take.

Last month I flew interstate for a family arrangement.

One of my relatives had started to see a new dentist right by where they lived, and when the dentist found out that this family member had me and Jayne as relatives, they asked if it would ever be possible for Jayne and I to pay them a visit.

So we thought that we would…

Here’s what happened….

It was a lunchtime, and Jayne and I had an afternoon flight to catch home. So we thought we’d pop in, say hello, and then grab a bite to eat before our flight.

So we did that. We popped in to the dental practice.

We were greeted by a dental receptionist who said something along the lines of:

“I’ll be with you in a moment.”

And then disappeared behind a partition where I could hear, or overhear her explaining treatment and attempting to schedule an appointment with someone who [obviously] was also seated behind this partition.

At the same time, a dental assistant emerged from the doorway of a treatment room, smiled straight at us, and then disappeared away down a hallway….

Well after about three or four or maybe more minutes of standing there waiting, Jayne and I decided to call it a day, and head off and get our lunch.

We could call in there another time if we ever came back for another family visit.

Does this happen in your dental office?

What if we were two new patients walking in to that dental practice looking to schedule appointments?

For ten veneers each?

And then we were left unattended?

And then we walked out?

If the dental practice monitored its CCTV security, then they may have seen this event transpire.

How was anyone in that dental office to ever know what we were there for?

Wayne Gretzky said:

“You miss one hundred percent of the shots you don’t take.”

In your dental office, how are you to know who walks in and what they are after if you don’t have the personnel available to service every visitor?

Are people walking in and then straight out of your dental practice due to a lack of available personnel to serve them?

Are you letting the ringing phone in your dental office go unanswered, and sending it through to a service or to a machine?

How do you know if the caller will leave a message?

The cost of opportunities lost can be a killer to all businesses.

Don’t let the dollars slip right out of your business while you’re trying to save an odd penny or two….

The more people you have to serve for you, the more people you will end up serving…


Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.

You can order your copy here: Click Link To Order


The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.

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