Years ago, when Jayne wanted to take up golf, she asked me if I could teach her.
The answer that I told her:
“No.”
The reason for that was simple.
Although I could play golf, I could only do so by following the instructions of a professional golf pro teaching me what to do.
I told Jayne that when things went wrong with my golf swing, I had no idea what I was doing wrong, and if I didn’t know what I was doing wrong, how could I fix what I didn’t know I was doing?
And if I didn’t know what I was doing wrong, how could I know what other golfers were doing wrong?
And so I told Jayne that if she wanted to start playing golf, then the first thing she needed to do was go to the local golf driving range and have lessons from the golf professional there.
The reason for this is simple:
Golf professionals know how to diagnose errors that they see their students making, and they know the best ways to instruct their students to correct those errors they see.
What we didn’t do….
What Jayne didn’t do was pick up her clubs and go to the golf course and try to work golf out on her own.
Golf is a very complicated game.
There’s grip [that’s how you hold the club]
There’s stance [that’s how you posture yourself at address]
There’s take-away and backswing.
There’s downswing.
There’s impact.
And there’s follow through.
And you have to keep on plane…
In dentistry….
There are people who buy or start up dental practices who have no experience and no education in running a dental practice.
So they:
- Try and work things out on their own
- Ask their spouse how to run a business and what they should do
- Ask their friends who own dental practices what they should do [not knowing if their friends really know what they are doing….]
In reality…
In reality, the smart thing to do when starting a dental practice would be to hire a dental practice coach who specialises in new practice or new owner practices.
What sort of results can you achieve on your own?
The results you achieve on your own will pale into insignificance compared to the results you will achieve when using professional advice.
Can you imagine what sort of a dentist you’d be if you hadn’t had expert tuition in clinical dentistry at university?
Yet, universities fail dismally in equipping dental graduates in the NECESSARY AND ESSENTIAL BUSINESS SKILLS needed to run a successful dental practice.
If you wanted to learn how to waltz for your wedding…
If you wanted to learn the bridal waltz for your wedding, the simplest thing to do would be to have professional dancing lessons from a qualified dance instructor, rather than tough it out on your own…
If you wanted to get in shape for your wedding day…
If you wanted to get in shape for your wedding day, you could go to a gym and try doing some weights and work it out for yourself, or you could join a gym, hire a personal trainer, and get an exercise and a dietary schedule in place….
And the personal trainer would also be there to keep you accountable…
So that you achieved the results that you were wanting to achieve.
The keys to success:
The keys to success are:
- Planning
You need to know where you want to go, and where you are starting from.
- Focus
You need to concentrate on achieving your end result, and on removing distractions that interfere with achieving that end result. - Action
You need to know and be clear about what you need to do to achieve the result you are wanting to achieve.
- Accountability
With all goals, be they GET UP GOALS or GIVE UP GOALS, you need to have someone or some people that you will be accountable to, and who will keep you accountable.
- Results
You need to measure your progress, and to celebrate your improvements.
Feelings are not measurements. Feelings are fluffy.
Know your measurements and know your markers.
And know your timeframes.
And remember…
“If it has been done, it can be done.”
There are plenty of people who have learnt how to dance, and to play golf.
And there are plenty of people who have learnt how to run successful businesses.
And there are plenty of people who have lost weight and gotten themselves fit.
And most of these people who have achieved these things will tell you that they were glad they used professional advice.
And those who wasted time trying to work things out on their own before seeking professional help will always tell you that their number one regret was that they wish they had sought out that professional advice sooner.
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Have you read my book , How To Build The Dental Practice of Your Dreams [Without Killing Yourself!] In Less Than Sixty Days.
You can order your copy here: Click Link To Order
*****
The Ultimate Patient Experience is a simple to build complete Customer Service system in itself that I developed that allowed me to create an extraordinary dental office in an ordinary Sydney suburb. If you’d like to know more, ask me about my free special report.
Email me at david@theupe.com